Fairtrade Fortnight is the annual celebration of the Fairtrade movement that helps producers in developing countries by guaranteeing fair prices and providing an additional social premium to fund vital community projects.

While in store, Tracey met with members of staff who explained that, as part of its ground-breaking Ethical Plan, The Co-operative has pledged that if products can be labelled Fairtrade, they will be, and that the business aims to have achieved 90% of this by the end of the year. 

The Co-operative continues to lead the way in Fairtrade, and its extensive Fairtrade range includes everything from chocolate to cereals, hot and cold drinks, fruit and nuts, and a market-leading wine range.

Dave Seacombe, Local Operations Manager for The Co-operative Food said: “Fairtrade Fortnight is a great opportunity to highlight the importance of this vital global movement. We’re really proud of our Fairtrade range here in Snodland, it’s fantastic to think that people can pop into the store for some fruit for the children, some coffee for the office or even a cheeky bottle of wine for the evening and, at the same time, be helping communities thousands of miles away.”

Tracey said: “It is important we give producers around the world a fair deal and I am delighted to see The Co-operative’s achievements in Fairtrade. I am always happy to support Fairtrade Fortnight and would encourage people to think about how small changes, like making the switch to Fairtrade products, can make a massive difference to others.”